Nordic design month month at Aram

Veng lounge.jpg

The month of October is time for Norwegian designs to shine at the Aram store.

Eikund is one of 12 Norwegian design and furniture manufacture companies on show at Arams Covent Garden store, which highlights the abundance and strength of Norwegian design throughout the 20th century.


Eikund wins loose furniture product of the year


The 20th June 2019 was a night to remember, the evening Eikund was awarded for loose furniture product of the year for the Krysset chair.

This award is of momentous significance for Eikund and The Collective, as we launched Eikund into the UK only two months ago so to be recognised in such a elevated and esteemed arena reaffirms the level of welcome and excitement surrounding the arrival of this new brand to the United Kingdom.

As a company, Eikund are makers and treasure hunters, trawling through archives and attics with the objective of unearthing lost furniture gems designed in Norway during the mid century and bringing them back to lift with all the care, integrity and craftsmanship as originally intended.

Eikund currently offer coffee tables, lounge chairs, dining chairs and a stunning extendable dining table but as the treasure hunt continues, their range grows.

Eikunds furniture is now on the Architonic website - and available to buy from the Aram Store.

Mixology 2019 shortlist

Thursday 20th June is going to be a night of excitement and expectation as we see two of our brands products go up for separate awards!

Krysset by Eikund - shortlisted for loose furniture furniture product of the year

Designed in 1955, Krysset is a stunning example of mid century Norwegian design. The shorlisting of Krysset for this award affirms the 21st century’s appetite and appreciation for the creators of our past.

Eikund is a new manufacturer of previously forgotten Norwegian designs and dedicate themselves to hunting through archives and attics, looking for these design gems and then breathing life into them with the upmost care and integrity.

Eikund Krysset.jpg

Woven Image Muse - shortlisted for surface product of the year

Woven Image was delighted to collaborate with world renowned industrial designer Michael Young on a new range of acoustic wall panels. Notable for their extraordinary patterns that feature contrasting colour prints as well as subtle tone-on-tone colours and pearlescent ink, the Muse range is perfect for seamless floor-to-ceiling applications in commercial interiors and made from 68% recycled PET (plastic bottles).

Muse Fluid.jpg

A huge thank you to Mixology for the opportunity, and to the Judges for their thoughts and consideration in shortlisting the two outstanding products.

The Norwegians are here to stay Eikund + The Collective

Last week was simply, quite extraordinary. We welcomed Eikund to the United Kingdom with a bang and your response and reaction to the brand was overwhelming.

Thank you all so much for making the launch unforgettable, we are now so excited watch Eikund bloom into the UK interiors market.

The unforgettable, the Fluffy

The unforgettable, the Fluffy

For Eikund product brochures look here, for anything further such as price lists or drawing files please just drop us an email.

Also, in the spirit of The Collective and how we like to do business:

Finally, a huge thanks to Domus Tiles for letting us bunk with them for the week - beautiful interiors rock our world, but great friends make it go ‘round.

See you all soon,

The Collective

Eikund 3 day launch begins

The Fluffy chair

The Fluffy chair

Today is the first of a 3 day pop up event at the Domus Tiles Clerkenwell showroom, launching Norwegian furniture company Eikund to UK audiences and celebrate its never been seen before collection of furniture classics, unearthed from Norwegian design archives.

Eikund’s Mission

Throughout 2015 Eikund founders Morten Hippe, Frode Tingbø and Jørgen Tengesdal went treasure hunting across the country rummaging attics and archives to discover Norway’s hidden furniture gems. They talked, traveled and drank copious cups of coffee on a mission to highlight Norway’s forgotten design history. Like every well-executed plan, Eikund have succeeded in their quest to bring to light the lost classics of Norwegian design history for the world to see and love once again. Putting into reproduction once more longlost pieces such as the Krysset chair designed in 1955 by Fredrik Kayser and the Evja table designed in 1958 by Torbjørn Bekken.

Feel free to come in and see this stunning range of furniture for yourself, open 10am and 6pm from 2nd to 4th April 2019.

Krysset lounge chair

Krysset lounge chair

Eikund arrives - mid century Norwegian furniture

Krysset lounge chair

Krysset lounge chair

For the past few years Eikund have been on a quest, trawling through archives and dusty lofts digging for hidden gems in the form of furniture pieces designed in the 1950’s and 1960’s that have fallen out of production and out of grasp.

This week, Eikund officially landed in the United Kingdom, with a a growing family of treasures that have been given the gift of life in tow.

The Collective is immensely proud to announce our partnership with Eikund as their exclusive distributor in the United Kingdom and Ireland, a perfect fit in our range of sustainable, superior quality interior and exterior offerings.

To find out more information about the Eikund range, please contact us.

2 new faces at The Collective


It is our pleasure to introduce two new faces to Team Collective, Natalia Macedo and Charlotte Dunroe. Natalia has taken over logistics and sales support and Charlotte has moved into the sales team.

Some fast facts about these two new gems

Charlotte Dunroe:

LOVES: Chocolate covered pretzels


SPECIAL TALENT: Tina Turner - Proud Mary dance routine, which often results in mild whiplash

Natalia Macedo

LOVES: posh loo’s (secondary of course to her beautiful son, Henry)

HATES: seagulls

SPECIAL TALENT: Having growing up in Gibraltar, Natalia is fluent in Spanish

Being part of a growing company is so rewarding and exciting, to our network of customers and supporters we thank you for enabling these positive changes.

Team Collective x

Latitude and Longitude

Adding acoustic absorption to a space no longer means thick, square pieces of toxic and unsustainable foam being stuck to the walls or ceiling.

Latitude and Longitude are two of the newest released form Woven Image, which are precision cut acoustic panels made from 60% post consumer recycled plastic bottles. These panels absorb 35% of sound-waves, have very low VOC emissions and are easy to cut to fit and install using glue or double sided tape.

These lightweight panels add subtle linear detail to walls and are available in a huge range of colours to compliment any interior scheme.

Here’s to acoustics that you want to show off.

Find our more details on Latitude and Longitude or get in touch for more information.

Longitude acoustic panel.jpg

New acoustic panel colours

EchoPanel colour wheel

The range of colours in EchoPanel grew this week with the introduction of 6 new colours, increasing the colour range of these felt like acoustic panels which are made from 60% recycled plastic bottles to 27 in total.

If you would like some samples of any of these new colours, just get in touch to make your request.

EchoPanel Pendent new colours

Visiting Bad Schönborn - where the Ophelis magic happens

The Collective team have recently returned from a very exciting trip to Heidelberg to visit the Ophelis showroom and factory. It was a great opportunity for our newer members of staff to get a better feel of the products (literally) and get an overview of the whole product range!

Ophelis is a high end furniture manufacturer that makes a beautiful range of office and residential fittings that we have the pleasure of representing in the UK. Their collection is vast and colourful, ranging from modular soft seating systems to conference tables to acoustic storage.

Ophelis sum loose soft seating.jpg

We were hosted by the very lovely Holger, who organised a comprehensive training session for us plus a visit to the factory where all the magic happens. It was so humbling to see a family run business taking so much care and attention with their products, most of which are made manually. 

The Ophelis showroom was like entering the equivalent of Willy Wonka's chocolate factory for furniture. The bright colours and unique designs are one off, with every corner being a different configuration, really showcasing how to fill varying spaces with the Ophelis range. It's the type of the furniture that would fit perfectly into university break-out areas, co-working spaces, airport lounges etc.

Ophelis Sum high back collaborative sofa.jpeg

Two main ranges that are close to our hearts are the Sums and Docks soft seating systems. Described as 'Island's in a room', both Sum and Docks highlight the spectrum of layout options not often seen with items of seating. The systems can be adapted to changing work and space requirements with ease, acting as places of retreat in busy environments. The colour and fabric options are almost never-ending which is great for changing decor trends and all with matching accessories. What's great about it is that the customer designs what they want for their space and it's unlikely you will see the same elsewhere. 

Ophelis and it's staff have a very clear passion for what they do, which shone throughout our visit. We can't thank Holger enough for his hospitality, we were very well looked after and thoroughly enjoyed the whole experience. We're now full of knowledge and raring to get these products out there even more than before. 

It's a wrap - CDW 2018

The indoor/outdoor garden area furnished with Loll Designs, walls adorned with Mura Haku metallic acoustic wallpaper and Balance acoustic tiles.

The indoor/outdoor garden area furnished with Loll Designs, walls adorned with Mura Haku metallic acoustic wallpaper and Balance acoustic tiles.

Is there really any way to be prepared for Clerkenwell Design Week? As an exhibitor, or a punter - we think not.  Each year it seems to get bigger and better and this year was no exception.

The Collective stand at Design Fields as part of Clerkenwell Design week 2018 was buzzing with activity all week with an outstanding amount of visitors who wanted to know more about the what we do.

Incase you missed it, we provide clever, simple and sustainable furniture and finish products to the interiors market. 

Woven Image Echopanel is a tactile, sophisticated acoustic treatment which everyone just wanted to touch and talk to - yes talk to.  It doesn't talk back, but EchoPanel Balance absorbs 65% of sound waves so is a great listener.  Being made from 60% recycled bottles, if it could talk there is no doubt it would have a tale to tell.

Balance acoustic tiles, mura acoustic wallpaper and sum soft seating.

Balance acoustic tiles, mura acoustic wallpaper and sum soft seating.

Ophelis sum and docks were elegantly poised in a pallet of pastels and offered reprieve to many weary legs over the three days.

Docks and Sum have both won loose furniture product of the year at Mixology so it was no surprise they drew quite the crowd.

The outdoor range from Loll Designs went down so well, much of the furniture on the stand was sold to local residents who were so taken with the fun, durable designs that they purchased the items then and there, before carrying it home with them at the end of the show!  After doing the comfort test and explaining the products are made from 100% recycled plastic, a demonstratio of the integrated bottle top opener is all the icing that cake needs.


For those who came along to see us, thank you 🙏🏽, for those who couldn't make it then we hope to see you during London Design Week 2019.

A huge, massive, sincere thank you to:

  • All the amazing people who came along and spent time with us.
  • Heather from Loll Designs, Scott from Surface Matter and Holger Ophelis for all of your time, energy and enthusiasm.
  • Charlotte Dunroe and Harry "the kid' White, the ultimate wheel turners and domino stackers.
  • Alex Howard from Clerkenwell Design Week, for making the "first time" as smooth a process as it possibly could be

The Collective @ Clerkenwell Design Week 2018


Next week will see the first official presence of The Collective at Clerkenwell Design Week.

EchoPanel Balance.jpg

On display at Design Fields (spa fields) will be charming outdoor furniture made entirely of recycled waste milk bottles from Loll Designs, beautiful soft seating to recharge at by Ophelis and tactile acoustic hanging panels, wallpaper wall tiles made from 60% recycled plastic bottles which instantly transform interior environments both visually and acoustically by Woven Image.


Don't miss a photo opportunity on the stand at the "Sea Wings" installation, created to bring focus to the massive impact that plastic is having on our environment, designed by industrial designer Harry White.

Open from 10am - 9pm Tuesday 22nd May through to Thursday 24th May, we look forward to seeing you there!

Haven't registered?  Get your pass here.



Hello, World!




The Collective shared showspace in Clerkenwell has arrived

On the 1st March, we celebrated the opening of our shared showroom space in Clerkenwell, a big milestone and proud moment for The Collective.


We now have a space where you can see and experience award winning Ophelis Docks and Sum soft seating ranges along with Woven Image acoustic tiles and suspended screens which are made from 60% recycled plastic bottles.

A big thanks to Adrem for allowing us to share their Dreamspace Gallery with us, and to those who came along to celebrate with us despite the snow and sludge, we salute you.

Visits are by appointment so if you would like to come in and see some of our innovative, beautifully designed products in person, please contact us.

Mixology North 17 Ophelis and Loll Designs made the cut!

The Collective is overjoyed to announce that not one, but two of our brands products have been shortlisted for Loose Furniture Product of the year for the the esteemed Mixology North awards!

Loll Designs Fresh Air table and bench seats made from 100% recycled milk bottles

Loll Designs Fresh Air table and bench seats made from 100% recycled milk bottles

On December 7th, Sum by Ophelis and Fresh Air by Loll Designs will be vying for the title of Loose Furniture Product of 2017 from a shortlisted group of 6 products.

Ophelis Sum high back 3 seaters with swivel tables

Ophelis Sum high back 3 seaters with swivel tables

As thrilling as all this is, winning isn't everything.  Here at The Collective we are incredibly grateful that we are able to represent such an exciting range of brands that continue to release beautiful, practical products which add long term value to commercial interiors.

To all the companies who have been shortlisted for these awards, we congratulate you and look forward to seeing you on the 7th of December!

Stephanie Simpson – to be a groupie

"You know when you meet someone whose company is incredibly comfortable, it's normally because they know who they are."

Stephanie Simpson

Stephanie Simpson

I met Stephanie for the first time at TP Bennet where she is an Interior Designer, dropping off some samples, something which is normally done in 5 minutes but 45 minutes later when I realised that I was deeply absorbed in conversation about clubs - and no, not the open 11pm till 6am type, I was hooked and needed to know more.

Stephanie fell into design as many probably do, a born creative who would feel content for hours with a sketch book, pencils and a cup of tea.  What makes her different is, I believe down to her father Trevor.

In his twenties, Trevor studied engineering at Queen Mary's and in his spare time was an Olympic diver who competed at the Montreal Olympics in 1976 and won bronze at the Commonwealth games.  I don't know about you but in my spare time I create pintrest boards I never revisit.  Following this remarkable achievement he was interviewed by the BBC on the topic of “Work Life balance” and it seems, history is repeating itself.

Trevor Simpson

Trevor Simpson

Amongst other things, what Trevor has passed down to his daughter is the importance of self regulated balance.  Yes, we all yearn for a world where work is enjoyed and not tolerated but for the majority of us, work does not and cannot supply all the ingredients to bake “content cake”. 

When Stephanie first started working as an Interior designer it was pretty gruelling.  As the weeks went on the days became longer, harder and eventually work was all consuming.  After a few years, Stephanie realised that the late nights weren’t doing anybody any good; not herself, her circle of friends, family or her colleagues.  Something had to change so she decided to make time, just a small fraction of her 112 waking hours every week to spend with her other passion – sport. 

"There must be another way for me to show my company what I can do."

To start off this meant leaving work at 7pm to make it to the gym or a club session and before long Stephanie noticed she was arriving at work more energised, becoming more productive and was getting her tasks done quicker and to a higher standard.  She was a happier, healthier person and this small nugget of self dicipline was the catalyst to a big positive change.

We are told all the time that balance is the key but if you look at an old school set of scales (not the battery required type) it’s clear that TO balance we need to have equal weights on both sides of the scale.  It occurred to me that that trying to balance work and life when “life” consists of netflix and chill– no wonder this quest can feel unachievable. 

So what is the solution?  Stephanie has one tried and tested suggestion which is utilising groups and clubs.

"My aim now is to do more things that really take me out of my comfort zone, so I'm doing a navigation course in the Brecon Beacons, so I can plan my own multi day hike/ trekking trips." 

Now Stephanie is obviously a natural sportswoman, who else could win a silver medal in their first ever triathlon! It helps that she is a member of Clapham Chasers running club and has been part of her home running club Leigh on Sea Striders for 11 years.

Personally, I have always thought of athletics as quite a "solo sport" but in Stephanie's case this is far from the truth.  She organises exercise classes at work twice a week and is a National Trust volunteer at Box Hill, helping with hiking tours and tending to the countryside, which is something close to her heart as she gets so much enjoyment running amongst the beautiful british countryside, she feels it is only right to help conserve it.

Left to right Stephanie's family - sister Natalie, mum Sally, sister Elizabeth, father Trevor and Stephanie.

Left to right Stephanie's family - sister Natalie, mum Sally, sister Elizabeth, father Trevor and Stephanie.

"I've supported 100mile hikes across Bavaria and the South Downs UK, which was incredible and really opened my eyes to the world of hiking and trekking, which I'm now building my experience in to go on big expeditions around the world."

The resounding realisation I have had through my time with Stephanie is that the person to your left, to your right, the person in the front page of the newspaper and the poor fella sleeping on newspapers, we all have 24 hours in our day.  How we distribute and balance our time is a skill but something we really should try and get better at for over our lifetime, we have so much to gain from this mastery.

After doing some research, it's clear that Stephanie is not alone in her enthusiasm for groups and clubs - there are a plethora of them just a click away and if you are based in London, there is absolutely no excuse not to give one a go.   Just a quick scroll through the website Meetup and you will find everything from "The Terrible Footballers" and "Reiki healing" to "Walks by water".

If Trevor can be an Olympic diver in his spare time...

Thank you to Stephanie for sharing her time and thoughts - I hope like she has for me, she can inspire you to be more thoughtful about the way you fill your 24 hours.

L Abraham

Cost effective Acoustics

Balance 1600 tile

Balance 1600 tile

Acoustic absorptive treatments have in the past been an expensive luxury, too often something retrofitted once the space is being used once the sound levels prove too much for those in it. This is something which has become increasingly evident in cafe's and restaurants as complaints of not being able to enjoy a coffee and cake or dinner date due to excess noise levels are featuring too much in customer reviews.


Penta Tile

Penta Tile

EchoPanel Tiles are the perfect retrofit solution for poor acoustics in offices, cafes, restaurants or any space where there is too much reverberation which is often due to a lack of soft finishes and furnishings.

These tiles have a peel and stick back making installation to walls, ceilings or any flat surface quick and easy and saving time and money on labor.

Depending on the thickness you choose, these tiles absorb between 35% and 65% of the sound waves that reach them and have the added benefit of being extremely light weight and easy to handle which is due to its composition; 100% compressed PET fibres 60% of which come from post consumer drink bottles.


Mura 500 tiles

Mura 500 tiles

If you have a space that needs acoustic absorptive treatment and needs it fast, get in touch to see how EchoPanel tiles could be the perfect quick and easy fix.