The Collective story

The Collective was set up by founder, Lucy Abraham in 2014 with the mission of bringing environmentally sustainable choices to the commercial interior market.

Since then, year on year growth has resulted in The Collective becoming a great example of a forward thinking, dynamic UK born company.

Lucy now runs the company with husband Steve Lewis, who brings with him over 20 years experience from within the commercial interiors industry, and a questionable  sense of humour.

Our head office is based in the seaside town of Folkestone. We welcome visitors with good coffee and home made banana cake and our office dog Loki loves visitors, so please do let us know if you would like to come and say hello.

Lucy Abraham - Founder and Co-owner

Lucy studied interior design at RMIT in Melbourne, and moved to the United Kingdom in 2010 on the quest for adventure and fine weather.

After working in the interior sales industry for 6 years, Lucy founded The Collective in 2014 which was fuelled by seeing the significant lack of design focused products on the market which have genuine, sustainable initiatives and ethics.

Loves: Cloud watching

Not so keen on: Eating noises

Is really quite good at: Assembling flat packed furniture


Steve Lewis - Founder and Co-owner

Steve Lewis, AKA Stevo, has worked for some of the best design-led brands in the commercial furniture industry, with his personal highlight being 'Head of the Architecture and Design Team' at global design legend, Vitra.

Stevo has always had a passion to create opportunities for new talent, and to give people a platform; a risk many people may be unwilling to take. This passion continues strongly at The Collective, whether it be designers, staff, or suppliers - we want people to grow and be part of this journey with us.

He likes all things loud, like himself, drums, cars….traffic cones.

Loves: Winning

Not so keen on: Losing

Is really quite good at: Being a bad loser


Phil Denyer - Commercial Director

Phil's career in the interiors industry began at renowned furniture brand Vitra, focusing predominantly on the D&B market. The desire to be closer to warmer oceans took Phil over to Sydney where he managed international markets forAustralian furniture manufacture 'Thinking Works'.

After 2 years on the road (and some very persuasive negotiations from Steve) it was time to return home and begin a new challenge with The Collective. 

Loves: Anything with an engine that goes fast (electric, of course)

Not so keen on: English winters

Is really quite good at: Barbecuing 


Caroline Knight - Marketing & PR Director

After graduating in 3D Design, Caroline focused her career on marketing within the commercial interiors sector, working at leading design-led brands including Vitra ( UK & Middle East), Bene, Allermuir and the Design Council.

Caroline enjoys working with like-minded individuals to communicate good design, creating strategic, impactful and fun marketing campaigns along the way.

Loves: ‘Pancake Friday’ breakfasts  

Not so keen on: Being patient with technology

Is really quite good at: Knocking up a banquet from an empty kitchen cupboard


Sophie Cappe - Design Manager

Sophie is a French native who spent her childhood in Spain. She studied Product Design, ticked off three more countries during her studies, and finally settled in London in 2017.

Sophie has experience in Product and Retail design as well as project management, in both the furniture and retail industry.

Likes: Dancing

Not so keen on: Ironically, not a big cheese fan

Is pretty good at: Making flower arrangements


Desrine Taylor - Estimator & Project Manager

Desrine has been in the Design and Build industry for almost 10 years.

With a background in accounts, Desrine started as a Project Account Manager before moving to Project Management as a main contractor 6 years ago.

Loves: Travelling

Not so keen on: Slow walkers

Is really quite good at: Problem solving 


La’tia Holbrook - Business Administrator

La'tia joined The Collective in March of 2020 as an apprentice. She is passionate about working for a company that has such wonderful environmental ethics and is keen to grow her knowledge in the industry. 

Loves: Plants

Not so keen on: Spinach or mushrooms

Is really quite good at: Cutting/dying her own hair


Sara Playfoot - Finance Manager

After finishing her A levels and needing employment, Sara took a temporary book keeping role which then transpired into a successful career within finance. Sara studied for the Associated Chartered Certified Accountants qualification, achieving full ACCA membership in January 2019 and joining The Collective Agency during February 2020. 

Originally from Oxfordshire, Sara moved to Folkestone in 2014 to be near her family and the sea.

Loves: Eating out and spending time with friends and family

Not so keen on: Getting up when my alarm goes off...I am not a morning person

Is really quite good at: Keeping houseplants alive


Iain Gregory - Estimator

Iain studied at The Batley Art College and then joined a small joinery contractor in York in 2001 as a designer, moving up to Estimator and PM for MoD over six years.

In 2006 Iain moved to Slovenia to enjoy cold winters and hot summers, building his own house and working alongside a flooring contractor. In 2010 Iain moved back to the UK for the birth of his first daughter, returning to the construction industry. Iain joined The Collective Agency in August 2020.

Loves: Chocolate ( and my children)

Not so keen on: Slow drivers

Is really quite good at: Baking


James Gibbs - Group Operations Manager

James’ nomadic life has seen him living in Holland, France and the US.

In 2009 James swapped the City for the countryside with his wife, dog and eventually, a child. His broad experience in business has created a good base for a role in Operations, where he has worked for the past 7 years.

With experience in ISO, Corporate strategy and Process management, James is looking forward to supporting The Collective as they grow to new heights.

Loves: Motorcycles ( oh - and my family)

Not so keen on: Tomatoes ( just wrong)

Is really quite good at: Surfing ( who knew?!)


Ben Terry - Project and Account Manager

Following completion of his A-levels in 2018, Ben had a keen interest in construction, although was unsure of the role that would suit him best. An opportunity came up at a local design and fit out company where Ben joined as a trainee project manager.

Three years later, and now at The Collective Ben is still loving his job and looks forward to what the future brings!

Loves: Playing Golf

Not so keen on: Cold, dark, early winter mornings :(

Is really quite good at: DIY (Getting my hands dirty!)